All You Need To Know About Virtual 360 Tours

Virtual tours simulate reality by making the viewer feel as if they are inside a space. 360 virtual tours use many still images and videos shot from several angles to create a spherical virtual reality experience. This is the new trend for showcasing locations that include business stores, real estate and tourist destinations among others. Sometimes a virtual tour may include natural sounds and audio narration to enhance the virtual reality experience for the end-user. Below is everything you need to know about virtual 360 tours.

Virtual 360 tours

Virtual 360 tours involve a degree by degree imagery display of a place or property. The end-user gets to enjoy interactive functionalities like moving from one direction to another inside the property just by moving a computer mouse. End users can move from one building to another if it is a property complex. For destinations end users get to experience nature, urban streets, hotels and everything else found there. 

Makers of 360 virtual tours achieve the near-reality experience by stitching, or overlapping images shot at different angles of the place. These angles include below, above, left, right and round. Photography for virtual tours uses lenses that have a large depth of field to capture as many details as possible. Virtual tour creators then code these images into a computer software that wraps them into one sphere to simulate reality. When taking a virtual tour, viewers can zoom in and out or shift focus from one item to another, and from direction to another as well. 




360 virtual tours find many uses in our daily lives. Apart from virtual reality entertainment, here are some of the places would find the wide usage of 360 VTs: 

Real Estate: 360 virtual tours has entirely revolutionized how real-estate listings are done. Customers looking to acquire property now require a thorough degree by degree tour of the apartment to assess its condition. Real estate agents and owners use 360 virtual tours to showcase floor plans and other details of the interior. A user is able to take a trip through the house to check all the features by following arrows or even by listening to voice-over narration of a guide. Normally the tour starts from the exterior of the house and the street view. Users then move inside whereby just moving and clicking a computer mouse, they can tour the living room, the kitchen, the bathroom, and bedrooms. Potential buyers are able to see the full condition of the house before making a decision to buy. 

Hotels: 70 percent of all travelers today take virtual tours of a hotel or venue before booking in. 360 virtual tours help these visitors to experience the atmosphere and services of a facility, virtually, to influence their decision-making. Hotelier’s nowadays employee professional photographers to create virtual tours that detail all the luxurious amenities, to paint them in a favorable light to customers. Hoteliers understand that customers are highly likely to book into their facility after completing a virtual tour of the same. 

Online: Virtual tours has grown to become one of the most effective ways of online marketing. Businesses have realized that uploading a 360 virtual tour helps to gain dominance in search engine results. Due to their interactive and exciting nature, virtual tours are able to capture customer’s attention until they learn all about a business. The best virtual tours for businesses contain infographics, texts, HD pictures and videos. Google Business Photos offers a simplified solution to the many startup businesses. An entrepreneur only needs to upload images of their stores and Google will make a 360 virtual tour for them online. 

Benefits of having a virtual tour on your site


A 360 virtual tour is a comprehensive simulation that provides potential customers all the information they need to know about your business. By taking the tour online, it will be as though they physically visited your business premises, it is easier to convince them to buy as well. 

  • Virtual 360 toursleadsto increased traffic flow to your website 
  • Increases your brand awareness online
  • Can lead to positive reviews, this will enable you to gain new customers

In the near future, it might be entirely impossible for businesses to run without a 360 virtual tour. This tool is good for building trust and spreading brand awareness to many of the exceptional levels. 

Everything About Virtual Tours: Convenience Redefined

In a modern era dominated by a tech-savvy lot of consumers, nothing else precedes customer experience. According to statistics, users spend a considerable amount of time researching on the internet before they make a choice on which product to rent or purchase. The age when simple brochures and newspaper ads were more than sufficient to successfully market a product has long gone obsolete.

Why settle for a limited outreach, when pioneering technology like 360 Virtual Tours, Aerial Photography and Immersive 3D Tours can open your venture to a whole new flow of audience from across the globe? How? Simply use Virtual Tours. But what exactly is a virtual tour 


A virtual tour merely represents a simulation of an actual location, normally comprising a cycle of videos and or still images. It is a production of media including 360-degree panoramas, still photography, video, narration, text, among others. With virtual tours, the audience can view a location/site and subsequently experience it, devoid of being physically present.

Numerous brands and individuals have established virtual tours or a 360 virtual tour, and this includes Brands, Hotels, Agencies, Corporate Recruiters, Destination Marketers, Brokers (Real Estate), Tour Operators, Photographers and much more.  


Imagine surveying a site or location from the comfort of your seat at home or office directly from your phone or computer. Amazing isn’t it? If you cannot physically get to a given location for whatever reason, virtual tours offer you the chance to explore and enjoy the place nonetheless.

Moreover, if you wish to showcase or promote a business, product or service you are offering, you now know what to do! With a virtual tour, you not only save on time, but also on resources. What’s more, it also allows you the opportunity to introduce more individuals to your venture.

A 360 virtual tour, for instance, allows you to interact with a tour by the simple touch of your computer’s touchpad or mouse to “glance through” the location. As such, you can enjoy a genuine feeling of what and how it would otherwise be like if you did visit the spot.



Numerous reasons drive people to use virtual tours. They find use in universities, hospitality, and real estate industries and much more, to allow the user to view a particular setting while online. What’s more, its use has spread to a wide array of industries that incorporate technology to boost their marketing campaigns and efforts. In recent times, virtual tour accessibility and quality have significantly improved. As a result, websites can now facilitate the navigation of the tours through clicking on incorporated floor plans or maps.


  • Virtual tours eradicate the need tophysically be present at a location to view and explore it.


  • Through them, you can gain access toexperiences and information which may have otherwise been unavailable such asprofiling a site/location/spot before the actual visit. This can assist help you make better-informed selections and plans.
  • Virtual tours typically fulfill practical,day by day queries about potential destinations.


  • Virtual tours are tailored to not onlyquench your curiosity but sufficiently fit your state of affairs. Besides includingevery detail you deem essential, they can also take an interactive approach with complexity and simplicity just as you desire.  


  • Virtual tours help a business, brand orproduct get significant global outreach. With current technological advancements,a virtual tour can now get incorporated into a website in the form of a video. Websites complimented by video content benefit from a better possibility (22%) of being located by search engines like Google or Yahoo. As such, including virtual tours on your website can improve your chances of acquiring prospect customers.
  • Finally, nothing feels better than having areal-time experience of how a venue looks like without being personally on theground. How you do this?

The Internet besides being a portal is also a chance to showcase your commodities, brand or services to the widest possible audience. With the accessibility and quality of typical virtual tours getting better by the day, and penetration of broadband slowly gaining strides, folks are increasingly resorting to the internet where they can exclusively interact and experience areas of individual interest as vacation and tourist locales, universities and colleges, real estate, museums, and hotels.

Explore your dreams without having to set foot outside your home physically! How? Go digital, go the virtual tours way.