Virtual tours simulate reality by making the viewer feel as if they are inside a space. 360 virtual tours use many still images and videos shot from several angles to create a spherical virtual reality experience. This is the new trend for showcasing locations that include business stores, real estate and tourist destinations among others. Sometimes a virtual tour may include natural sounds and audio narration to enhance the virtual reality experience for the end-user. Below is everything you need to know about virtual 360 tours.

Virtual 360 tours

Virtual 360 tours involve a degree by degree imagery display of a place or property. The end-user gets to enjoy interactive functionalities like moving from one direction to another inside the property just by moving a computer mouse. End users can move from one building to another if it is a property complex. For destinations end users get to experience nature, urban streets, hotels and everything else found there. 

Makers of 360 virtual tours achieve the near-reality experience by stitching, or overlapping images shot at different angles of the place. These angles include below, above, left, right and round. Photography for virtual tours uses lenses that have a large depth of field to capture as many details as possible. Virtual tour creators then code these images into a computer software that wraps them into one sphere to simulate reality. When taking a virtual tour, viewers can zoom in and out or shift focus from one item to another, and from direction to another as well. 




360 virtual tours find many uses in our daily lives. Apart from virtual reality entertainment, here are some of the places would find the wide usage of 360 VTs: 

Real Estate: 360 virtual tours has entirely revolutionized how real-estate listings are done. Customers looking to acquire property now require a thorough degree by degree tour of the apartment to assess its condition. Real estate agents and owners use 360 virtual tours to showcase floor plans and other details of the interior. A user is able to take a trip through the house to check all the features by following arrows or even by listening to voice-over narration of a guide. Normally the tour starts from the exterior of the house and the street view. Users then move inside whereby just moving and clicking a computer mouse, they can tour the living room, the kitchen, the bathroom, and bedrooms. Potential buyers are able to see the full condition of the house before making a decision to buy. 

Hotels: 70 percent of all travelers today take virtual tours of a hotel or venue before booking in. 360 virtual tours help these visitors to experience the atmosphere and services of a facility, virtually, to influence their decision-making. Hotelier’s nowadays employee professional photographers to create virtual tours that detail all the luxurious amenities, to paint them in a favorable light to customers. Hoteliers understand that customers are highly likely to book into their facility after completing a virtual tour of the same. 

Online: Virtual tours has grown to become one of the most effective ways of online marketing. Businesses have realized that uploading a 360 virtual tour helps to gain dominance in search engine results. Due to their interactive and exciting nature, virtual tours are able to capture customer’s attention until they learn all about a business. The best virtual tours for businesses contain infographics, texts, HD pictures and videos. Google Business Photos offers a simplified solution to the many startup businesses. An entrepreneur only needs to upload images of their stores and Google will make a 360 virtual tour for them online. 

Benefits of having a virtual tour on your site


A 360 virtual tour is a comprehensive simulation that provides potential customers all the information they need to know about your business. By taking the tour online, it will be as though they physically visited your business premises, it is easier to convince them to buy as well. 

  • Virtual 360 toursleadsto increased traffic flow to your website 
  • Increases your brand awareness online
  • Can lead to positive reviews, this will enable you to gain new customers

In the near future, it might be entirely impossible for businesses to run without a 360 virtual tour. This tool is good for building trust and spreading brand awareness to many of the exceptional levels.